Digital transformation is radically changing the global business landscape. The main competitive advantage is the experience that customers gain when interacting with a business. In order to remain competitive in the market, companies need to transform business processes in accordance with the new expectations. In February, a series of events took place where Gevorg Safaryan, founding CEO of Earlyone, and Tigran Jrbashyan, head of Ameria Management Advisory, shared their experiences on how to optimize business processes and improve customer experience in the digital transformation era.